Fulbright Senior Scholar (Spain, 2019).
St. 365比分网电竞. 市场营销副教授.
St. 365比分网电竞. 市场营销, 创业 and Digital Media 部门 Chair.
English and 西班牙语.
PhD, The University of Texas-Pan American (2005)
MEd, The University of Texas-Pan American
工商管理硕士，ITESM(蒙特雷理工大学)
Oyedele, A, MD Hernandez and K Backes (2019). “Consumer Culture and Political Ideology Plots in Social Media Campaigns,《365比分网电竞》, 第25卷, 1号, 108-127.
Hernandez, MD, N Nasif, K Malzer and MS Minor (2017). “Uncovering Emotions and Insights Evoked by Paper Currency,《365比分网电竞》, 分销和消费者研究, 卷27, 4号, 424-433.
Hernandez, MD, YJ Wang, H Sheng, M Kalliny and MS Minor (2017). "逃离死亡之角? An Eyetracking Approach to Reading Direction Influence on Visual Attention and Memory,《365比分网电竞》, 卷34, 1号, 1-10.
Oyedele, A和MD Hernandez (2017). “Effect of Intergroup-Based Emotions on Attitude Towards Cross Ethnic Products,《365比分网电竞》, 卷34, 1号, 29-42.
埃尔南德斯医学博士(2015年). “Academic Dishonesty Using Social Media: A Comparative Study of College Students from Canada and China,” SAM Advancement 管理 Journal, 卷80, 4号, 45-51.
埃尔南德斯，医学博士和硕士辅修(2015). “False Recall of Brands in Advergames: A Cross-Country Comparison,” Journal of Research in Interactive 市场营销, 9卷, 1号, 54-69.
Chapa, O, MD Hernandez, YJ Wang and C Skalski (2014). “Do Individualists Complain More Than Collectivists? A Four-Country Analysis on Consumer Complaint Behavior,” Journal of International Consumer 市场营销, 体积26, 5号, 373-390.
Hernandez, MD和H Vicdan (2014). “Rethinking Flow: Qualitative Insights from Mexican Cross-Border Shopping,《365比分网电竞》, 分销和消费者研究, 24卷, 3号, 347-360.
Hernandez, MD和H Vicdan (2014). “塑造口碑vs. Media Influence on Videogame Preorder Decisions: A Qualitative Approach,” Journal of Retailing and Consumer Services, 卷21, 3号, 401-406.
埃尔南德斯医学博士(2013). “Millennial Non-Smokers’ Insights into Graphic 健康 Warnings on Cigarette Packaging: The ZMET Method,” Journal of 管理 Policy and Practice, 卷14, 5号.
Wang, YJ, MD Hernandez, MS Minor and J Wei (2012). “Superstitious Beliefs in Consumer Evaluation of Brand Logos: Implications for Corporate Branding Strategy,《365bet足球比分》, 卷46, 3号, 712-732.
埃尔南德斯医学博士(2011). “A Model of Flow Experience as Determinant of Positive Attitudes toward Online Advergames,《365比分网电竞》, 体积17, 3号, 315-326.
埃尔南德斯，医学博士和硕士辅修(2011). “Investigating the Effect of Arousal on Brand Memory in Advergames: Comparing Qualitative and Quantitative Approaches,” Qualitative Market Research: An International Journal, 卷14, 2号, 207-217.
Wang, YJ, MD Hernandez and MS Minor (2010). “The Effects of Web Aesthetics on Consumers’ Perceived Online Service Quality and Satisfaction in an E-Tail Environment: The Moderating Role of Purchase Task,《365比分网电竞》, 卷63, 数字9 & 10, 935-942.
埃尔南德斯，医学博士和硕士辅修(2010年). “East-West Writing System Differences and Cross-cultural Research Methods: A Proposed Agenda,《365bet足球比分》, 卷27, 问题5, 579-593.
Hernandez, MD和S Chapa (2010). “青少年, Advergames and Snack Foods: Effects of Positive Affect and Experience on Memory and Choice,” Journal of 市场营销 沟通s, 卷16, 数字1 & 2, 59-68.
Hernandez, MD, YJ Wang, MS Minor and Q Liu (2008). “Effects of Superstitious Beliefs on Consumer Novelty Seeking and Independent Judgment Making: Evidence from China,《365比分网电竞》, 卷7, 6号, 424-435.
埃尔南德斯医学博士(2008). “Determinants of Mexican Children’s Attitudes Toward Advergames,“年轻消费者”, 9卷, 2号, 112-120.
Hernandez, MD, S Chapa, MS Minor, C Maldonado and F Barranzuela (2004). “Hispanic Attitudes Toward Advergames: A Proposed Model of Their Antecedents,” Journal of Interactive Advertising, 卷5, 1号, 74-83.
Tello, MP, W Greene, and MD Garcia-Hernandez (2002). “An Integrated Model for Forecasting of Voluntary Turnover in the Mexican Maquiladora Industry,——《365比分网电竞》 & 创业, 卷14, 1号.